When you’re looking to find out information on leads the first step is to look at the lead type. Each lead type should be evaluated differently with a different set of questions you need to ask. Let’s look at each lead type separately.
If you’ve been in the life insurance sales business for a while, then you’ve also worked direct mail leads. Whether they were final expense or mortgage protection you’ve ordered them be they “B” leads or fresh you tried and frustration was the result instead of closing.
You’ve heard the promises like, “Our leads are the best on the market…”, “Agents are making $100K + a year on our direct mail…”, or the best one “We absolutely can generate leads in your area…” only to find your returns are low, nobody is buying, or you get three or four leads in your area.
Connecting with your prospects and customers at the right moment and the through right channel is key to any business. And social media is proving to fulfill this role for businesses across all industries. The insurance industry is certainly no exception.
According to LIMRA, the world’s largest association of life insurance and financial services companies, discovered that 93% of life insurance companies had social media programs in place. As independent agents we need to start participating and embracing this medium of marketing.
Is your FMO/IMO acting ethically regarding your career? After all a course in ethics is required every two years to maintain your life insurance license. The FMO/IMO in this case is the seller of value and you as a producer is the recipient expected to trust in the value the FMO/IMO is promising.
We’ve all heard the promises, “We have Exclusive A leads;” $10 Exclusive “A” Telemarketed Leads;” “High Contracts;” “Free Leads;” the list goes on and on. The picture is painted that the grass is greener on our side the fence. However, when we get there you find out the details realizing yet again you were handed promises that rarely come to fruition.