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There are many reasons to sell Final Expense life insurance products. If you talk with those agents who are successful at it, it would cover several pages of reasons. Here we'll talk about the four most important:

1. The products used to sell final expense are simple for clients to understand and can be simple for agents to get issued. The primary products are simplified issued whole life. Meaning, there are no physical exams, often no height/weight restrictions, and are very forgiving on conditions.
   

If it’s one complaint I often hear from agents who work the final expense market its retention. After all policy retention will affect your commission, carrier contracting, and your time. If you’re paid an advance it can be daunting. Therefore, let’s discuss how to improve that aspect of the market.

Have you heard this one? “…don’t worry about chargebacks in final expense, it’s all about the numbers…you’ll have so many applications and policies in the pipeline you won’t even notice.” While that might be true if you’re submitting and placing 10-15 applications week in and week out, for the average agent doing half that amount (5-7 applications) it can feel like you are never getting ahead. Sending half your week chasing down NSF’s just to get policies back on the books.