Lead Strategy Tips

Lead Strategy Tips

Quick Wins for Getting the Most from Every Lead

1. Warming Up Aged Leads

To revive aged leads, start with casual and friendly re-engagement texts. For example: “Hey [Name], just wanted to make sure you got your quote request in — I’ve got it here for [coverage amount] on [address]. Still a good time to connect?” Mentioning the benefit they originally requested helps restore relevance. Avoid sounding too salesy — keep the tone conversational and approachable.

2. Best Time to Call

The most effective times to reach leads are typically in the mornings (8:30–10:00 AM) and evenings (5:30–7:30 PM). Use a “double tap” strategy — call twice back-to-back before leaving a voicemail. Then follow up with a short, respectful text message.

3. Re-Engagement Text Templates

Here are a few proven templates to reconnect with leads via text:

  • “Hey [Name], just following up — are you still needing coverage for your mortgage? Happy to send some options.”
  • “Wasn’t sure if this was still on your radar, but I can hold your quote a little longer if that helps.”
  • “If timing’s not great, just reply STOP and I’ll close this out — totally understand either way.”

 

4. Ethical Lead Sourcing

Always work with compliance-approved lead vendors. If you generate your own leads, make sure to clearly disclose the purpose of the form and follow all TCPA guidelines. Never cold-call without prior opt-in consent, and always respect the Do Not Call (DNC) list and any opt-out requests.

5. Best Practices for Follow-Up

Use a variety of outreach methods including phone calls, text messages, and emails. Spread these touchpoints out over 10 to 14 days for optimal results. Whether using a CRM or spreadsheet, make sure to track your contact attempts. Most importantly, don’t take unresponsiveness personally — consistent effort wins.

Bonus: Mindset Check

Remember, you're not bothering people — you're offering something that could truly help. Leads aren’t magic — they’re simply opportunities to start a meaningful conversation. Your persistence and follow-up might be the reason a family gets the protection they need.

Using the Legacy Agent Portal: Common Questions & Quick Support

Using the Legacy Agent Portal: Common Questions & Quick Support

This article is designed to help train the Agent-Side AI Assistant to respond to workflow, tool access, and system navigation questions inside the Legacy Agent Portal. The goal is to give agents quick direction while deferring deeper training or carrier-specific guidance to Joomla articles and converted PDF content.


1. Agent Portal Navigation

Q: Where do I find the Final Expense scripts?
A: Navigate to the "Final Expense Coaching" section in the Agent Portal. You’ll find scripts, audio training, PDFs, and objection handling tips. These resources are available as individual articles or downloadable guides.

Q: Where can I find product guides for each carrier?
A: Go to the "Carrier Training" or "Carrier Access" section. Each carrier has its own page with product overviews, underwriting guides, and links to eApps. This is the best place to answer any product- or condition-specific question.

Q: How do I access the quoting tool?
A: You can launch the comparative quoter from the Agent Portal dashboard. It's available as a widget on the main tools page.

Q: Where do I request additional carrier appointments?
A: Use the "Request Additional Contracts" button in the Agent Portal. It will direct you to a form or generate a pre-filled SureLC request, depending on the carrier.


2. CRM & Tools Access

Q: Is the CRM live yet?
A: The Legacy CRM is currently in final development. Once available, all agents will be notified and guided through setup. It will be free during onboarding and remain free with two paid apps per month.

Q: What does the CRM include?
A: The CRM will allow you to track leads, manage appointments, log contact attempts, and eventually integrate automation features. Full walkthroughs will be provided.

Q: What is the Automation Suite?
A: It’s an optional add-on that will be free to agents writing $5,000+/mo. It automates follow-ups, reminders, and reactivation campaigns. Until it launches, manual templates are provided.

Q: Where is my CRM login?
A: Once the CRM is live, you will receive login credentials via email. If you lose them, use the password reset link or contact support through the Portal.


3. Technical & Admin Support

Q: I didn’t receive my writing number yet. What should I do?
A: Most carriers issue writing numbers within 7–10 business days. Check your email (including spam). If it's been longer, use the "Contracting Status Check" form in the Portal.

Q: How do I log into SureLC?
A: Visit surelc.surancebay.com and search for "Legacy Agent". Log in with your registered email. If you can't access it, contact support through the Portal.

Q: What if I forget where a tool or training is?
A: Use the search bar in the Agent Portal or ask the Assistant directly. Most sections are organized under "Training", "Carrier Info", and "Marketing Help".


4. Overrides & Team Building

Q: When do I start earning overrides on my downline?
A: Once your downline agent is contracted through Legacy and writing business, you’ll receive overrides automatically based on your comp differential.

Q: Where do I track my team’s production?
A: This feature will be included in the CRM once it goes live. You’ll see app submissions, contact attempts, and production summaries.

Q: Is there a manager title or rank I need to hit?
A: No. Legacy doesn’t use rigid title structures. Your override is based strictly on contract spread and active production.


5. Best Practices & Troubleshooting

Q: I’m not sure what to do next. Where should I start?
A: Begin with the "New Agent Orientation" page in the Portal. It outlines your next steps, including training, contracting, and lead setup.

Q: How do I report a technical issue or broken link?
A: Use the feedback form in the Portal under "Support" or notify your mentor/upline. The team checks these reports daily.

Q: Can I ask the Assistant anything?
A: Yes! The Assistant is trained to handle questions about tools, navigation, contracting, marketing, onboarding, and where to find more advanced content. For underwriting or product-specific questions, it will refer you to the appropriate article.

Getting Help with Sales, Scripts, or Cases at Legacy

Getting Help with Sales, Scripts, or Cases at Legacy

Q: Why is mentorship such a big deal at Legacy Agent?
A: Because success in life insurance isn't about knowing everything—it’s about knowing what actually works. That kind of wisdom doesn’t come from YouTube hype or high-ticket masterminds. It comes from proven mentors—people who’ve sold, trained, and led with results.

At Legacy, we’ve studied and learned from the best:

  • Zig Ziglar taught us that “selling is not something you do to someone—it’s something you do for someone.”

  • Tom Hopkins showed how phrasing and tone can change everything in a conversation.

  • Brian Carruthers taught the importance of structure, duplication, and consistent agent follow-up.

  • Van Mueller demonstrated how powerful asking questions—rather than pitching—can be.

  • Doug Andrew reminded us that education (done right) builds trust, not confusion.

  • And Ben Feldman proved that belief, preparation, and storytelling will outsell pressure every time.

So when you come to Legacy, you’re not just getting a mentor—you’re plugging into a lineage of greatness.


Q: Okay, but what does that mentorship actually look like for me as an agent?
A: Here’s what it doesn’t look like:

  • A group chat where no one responds.

  • Weekly Zooms that feel more like pep rallies than training.

  • Endless videos with no relevance to your market or product.

Here’s what it does look like:

  • Real-time one-on-one access when you need support or direction.

  • Roleplay and script help so you’re never guessing what to say.

  • Live case design walkthroughs so your quoting and recommendations are spot on.

  • Field-tested tools and trackers—not theory.

  • Mentorship that adapts to your learning style, whether you prefer texting, calls, or screen sharing.

We don’t coach from the bleachers. We coach from the field.


Q: What if I’ve already been in the business for a while? Do I still need mentorship?
A: Yes—but in a different way.
Experienced agents don’t need handholding—they need smart collaboration. They want a second set of eyes on a case. They want high-level positioning, not scripts. They want access to people who’ve dealt with complex health issues, objections, or advanced product strategy.

Legacy mentors are producers too. That means your calls aren’t just “coaching”—they’re strategy sessions with someone who’s been there.

As Tom Hopkins put it: “You are your greatest asset. Put your time, effort, and money into training, grooming, and encouraging your greatest asset.”


Q: I’ve had bad mentorship before. What makes Legacy different?
A: Simple: we don’t mentor from ego—we mentor from empathy.
Bad mentors love to talk. Great mentors ask questions.
Bad mentors want followers. Great mentors want you to succeed without them.

That’s why we train you in a way that makes you independent faster, not more dependent on us.
And we only use tools and systems that have produced real sales—no fluff, no funnels, no fake urgency.

As Ziglar said: “You can get everything in life you want if you will just help enough other people get what they want.”
That’s how we mentor at Legacy. Every time.


Q: What should I do when I need help with a case or a client question?
A: You’ve got three fast options:

  1. Use the Agent AI Assistant to get instant help with product questions, underwriting, or sales strategy.

  2. Reach out to your mentor directly—whoever brought you into Legacy is your first contact.

  3. Request a session through the Mentorship Support Form [insert link if applicable] for customized help.

And remember: if you ever feel stuck, it’s not a weakness to ask for help—it’s a strength. All top producers ask questions. It’s how they became top producers.


Q: Final thought—how does mentorship at Legacy help me build a real business, not just make sales?
A: The end goal of mentorship here isn’t just a higher close ratio—it’s long-term career clarity.

Legacy mentors don’t just help you write apps. We help you:

  • Set realistic weekly goals

  • Build follow-up systems

  • Master scripts so they feel natural

  • Learn how to mentor others (if you want to build a team)

  • Stay accountable without burning out

In the words of Brian Carruthers: “If you want to go fast, go alone. If you want to go far, go together.”
That’s what mentorship means at Legacy. We go far—together.

Legacy Agent – Common Questions from New and Aspiring Agents

🟦 Section 1: Who We Are & What We Offer

Q: What is Legacy Agent?
A: Legacy Agent is an independent life insurance agency that helps people protect their families through Final Expense, Mortgage Protection, and other simple life insurance solutions. We also mentor and support agents looking to build a rewarding career in insurance — without hype, fluff, or MLM pressure.


Q: Are you part of an IMO?
A: No, Legacy Agent operates independently. That means we’re not tied to one marketing group or downline structure. We contract directly with top carriers and give our agents more freedom, support, and higher compensation.

Q: What is an IMO?
A: An IMO (Independent Marketing Organization) is a middle layer between insurance carriers and agents. Many IMOs take overrides or lock agents into downline structures. At Legacy, we’ve removed that layer to give agents more freedom and a higher cut.


Q: What products do Legacy agents sell?
A: Most of our agents focus on Final Expense and Mortgage Protection. Some also branch into Term Life, IULs, and simple annuities — depending on their market. We don’t push one-size-fits-all sales. We train you on what works best for your clients.

Q: Do I need to learn all of those products right away?
A: Not at all. Most agents start with one — usually Final Expense — and add others as they gain confidence. We’ll help you focus on one track that fits your market and sales style.


Q: Do you only do Final Expense and Mortgage Protection?
A: Those are our core specialties, but we also help agents who want to grow into advanced markets like IULs and retirement planning — once they’re ready. We believe in earning trust before offering more complex products.


Q: Can I work remotely?
A: Yes, most Legacy agents work 100% remotely, especially in the Final Expense and Mortgage Protection markets. You can sell by phone from anywhere you’re licensed. We also support hybrid and in-person models for those who prefer that style.

Q: What does “hybrid” mean?
A: Hybrid means you mostly work by phone or Zoom, but occasionally meet with clients in person — like to deliver a policy, drop off paperwork, or build trust locally. It’s flexible and up to you.


Q: What states can I work in?
A: You can sell in any state where you hold a valid life insurance license. Many agents start in one state and expand into others as they grow.

Q: Do I need to be licensed in multiple states?
A: No. You only need one state to start. You can add more later if you want to expand or if leads are stronger elsewhere.


🟦 Section 2: Joining Legacy

Q: Does it cost anything to join Legacy?
A: No. There are no fees to join Legacy Agent. We don’t charge for access to our training, mentorship, or quoting tools. You only pay for your own leads and CRM if you choose to use them — and we help you keep those costs low.

Q: Why don’t you charge a join fee like other agencies?
A: Because we believe in earning your trust and success first — not charging up front. We don’t make money unless you do.


Q: Do I have to sign a contract to work with Legacy?
A: You’ll complete contracting paperwork with the carriers we offer, but Legacy doesn’t lock you into any exclusive agreement. You’re free to build your business the way you want — and if you ever decide to leave, we won’t hold you back.

Q: What if I already have contracts with other agencies?
A: In most cases, we can still help — either by adding new carriers or helping you request a release if needed. We’ll walk you through it without pressure.


Q: Is there a monthly fee?
A: Nope. We don’t believe in “agent subscriptions.” The only optional cost is if you want to use our CRM or automation tools, but you can run your business without them too. Many agents start free and upgrade later.

Q: What if I want to use the CRM later — can I add it?
A: Yes, you can activate it anytime. It’s free your first 30 days and stays free if you write two paid apps/month. Otherwise, it’s just $15/month.


Q: How do I get started?
A: Just click “Get Started” at the top of our site and fill out the short form. Once submitted, we’ll send you your onboarding link so you can begin the carrier contracting process and access the agent portal.

Q: How long does onboarding take?
A: Most agents are fully contracted and ready to sell within 7–10 business days, depending on the carrier.


Q: What if I’m not licensed yet?
A: No problem! We’ll point you to discounted pre-licensing courses and help you understand what the process looks like. You can start learning now, get licensed in a few weeks, and be ready to hit the ground running.

Q: How long does it take to get licensed?
A: Most people complete their course and pass the state exam in 2–3 weeks. We’ll guide you through each step.


Q: Do you help with pre-licensing?
A: Yes, we offer a discount link for pre-licensing courses through one of the top providers in the country. And once you’re studying, we can still guide you on what to expect after your license is approved.


Q: Can I do this part-time at first?
A: Absolutely. Many agents start part-time while keeping their current job. You can scale up as you build confidence, skills, and income.

Q: Will I be penalized for working part-time?
A: Not at all. You won’t lose access to any tools or training. Whether you work 5 hours or 50, we’re here to help you succeed.


🟦 Section 3: Tools & Support

Q: Do you provide leads?
A: We don’t sell leads directly, but we connect you to vetted lead vendors who work well with our system. You choose the type and budget, and we show you how to get the most out of them.

Q: Can I choose my own lead vendor?
A: Yes. We’re flexible. If you already have a lead source you like, you’re welcome to use it — we’ll still support your process.


Q: Do I get access to a CRM?
A: Yes — our in-house CRM is available to all agents. It’s free for the first 30 days, and then free ongoing with just two paid applications per month. It helps you track leads, follow up, and stay organized.

Q: Do I have to use your CRM?
A: No. You’re free to use your own system. But most agents prefer ours because it’s built specifically for Legacy and Final Expense/Mortgage Protection workflows.


Q: What kind of training do you offer?
A: Our training is field-tested, not fluff. You’ll get presentation walkthroughs, objection-handling scripts, recorded roleplays, and real advice from agents who’ve sold thousands of policies — not just theory.

Q: Is the training live or recorded?
A: Both. We offer video training that you can watch anytime, and we also host live Zoom sessions and one-on-one mentoring.


Q: Will I have a mentor or manager?
A: Yes — every agent who joins Legacy gets one-on-one mentorship. Whether you’re just starting out or restarting after a rough patch, you’ll have direct access to someone who’s walked the path already.

Q: Is my mentor paid to help me, or do they benefit only if I produce?
A: Both — your mentor is there to support you because your success helps them too. But we only assign mentors who actually care and stay active.


Q: Is this more hands-on or self-guided?
A: It’s both. You’ll have on-demand resources to study at your pace, but also live mentorship when you need help. We don’t believe in leaving agents to figure it out alone.


Q: Do you offer Zoom calls or team chats?
A: We offer Zoom trainings and optional group threads for Q&A and accountability. But we keep it professional — no hype-fests or pressure-pitch calls.


🟦 Section 4: Compensation & Growth

Q: How much can I earn?
A: That depends on your effort and consistency. Most agents earn $500–$900 per sale and can scale up to multiple sales per week. Top agents earn six figures annually — but they built up to that level with time and work.

Q: Is this commission-only?
A: Yes, but with the right leads and support, it offers strong income potential. We help you ramp up quickly and control your income.


Q: What are the commission levels?
A: Our starting comp is highly competitive — well above most captive agencies. You can grow your comp level based on personal production, and we also reward team builders with overrides.

Q: How often do comp increases happen?
A: Typically, we review comp levels every few months based on your production. You’ll know exactly what to aim for.


Q: Can I build a team if I want to?
A: Yes — once you’ve built a solid foundation, you’re free to recruit and mentor other agents. We have a structure in place to help you do that ethically and profitably, but it’s optional — not required.


Q: Do you offer overrides?
A: Yes, you’ll receive override commissions on any agents you personally bring on and help produce. You can grow this over time as you build your team.

Q: Do I need to hit a certain rank to earn overrides?
A: No. As soon as your agent is writing business, you’re earning overrides — no fancy rank or downline tricks required.


Q: How do I grow my business here?
A: Through consistency, skill-building, and smart support. We’ll help you focus on lead flow, appointment setting, presentation confidence, and client service. That’s the formula that works — no gimmicks needed.

🟦 Marketing, Branding & Long-Term Growth

Q: Does Legacy Agent provide marketing and branding support?
A: Absolutely. Legacy equips its agents with a suite of real-world marketing tools. That includes access to proven strategies, branding support, and partner-built tools like consumer-facing quote pages, business-page setup, and social media content. Once you’re contracted, you’ll get access to our full marketing hub with templates, weekly post ideas, referral-building tips, and more — all built for real agents in the field.

Q: Is this just social media stuff or more than that?
A: It’s much more than just social posts. Our marketing section covers local outreach, referral scripts, brand-building, and how to generate leads beyond vendor lists — all proven in the field and designed to help you build long-term momentum.

🟦 Section: What Makes Legacy Different

Q: Is Legacy Agent an MLM?
A: No. We don’t operate like an MLM. At Legacy, you’re not required to recruit, attend hype calls, or build a team to earn high commissions. You’re paid directly for the business you write — period.

Q: Can I recruit if I want to?
A: Yes — we support team builders, but it’s always optional. You’ll never be pressured to recruit. You can stay 100% focused on personal production if that’s your goal.


Q: How is Legacy different from other agencies I’ve looked at?
A: We don’t do fluff. We focus on mentoring, real training, and proven systems — not “rah-rah” meetings. You’ll get direct access to the tools, scripts, and strategies that actually work, not some pre-packaged sales pitch.

Q: So there are no Zoom “pump-up” meetings or sales rallies?
A: None. You’ll never be asked to attend a hype call. We focus on training that respects your time and actually helps you sell.


Q: Is Legacy Agent an MLM?
A: No. We don’t operate like an MLM. At Legacy, you’re not required to recruit, attend hype calls, or build a team to earn high commissions. You’re paid directly for the business you write — period.

Q: What’s the difference between an MLM and a real agency?
A: MLMs often prioritize recruiting over production, require you to buy leads or training from them, and pay you tiny commissions unless you build a big downline. Legacy is a true sales-first agency — no forced recruiting, and comp starts high.


Q: Can I recruit if I want to?
A: Yes — we support team builders, but it’s always optional. You’ll never be pressured to recruit. You can stay 100% focused on personal production if that’s your goal.

Q: Do I have to hit a quota before I can start recruiting?
A: No. Once you're producing consistently, you’re welcome to bring others on board. We’ll help you get your overrides and show you how to lead effectively.


Q: How is Legacy different from other agencies I’ve looked at?
A: We don’t do fluff. We focus on mentoring, real training, and proven systems — not “rah-rah” meetings. You’ll get direct access to the tools, scripts, and strategies that actually work, not some pre-packaged sales pitch.

Q: What kind of “fluff” do other agencies push?
A: A lot of them focus on hype calls, paid conferences, overpriced training packages, or long videos with little actual sales training. Legacy skips that and gives you practical help from day one.


Q: Will I be locked into your agency if I join?
A: Nope. We don’t believe in handcuffing agents. You can leave anytime, keep your commissions, and take your experience with you.

Q: Do I need a release if I want to move my contracts?
A: Only if you’re within a lockout period with a specific carrier. But Legacy doesn’t hold back releases — we make it easy if you decide to move on.


Q: Will I lose access to carriers if I leave?
A: Not at all. You’ll keep your carrier appointments unless you’re assigned LOA (which we only use if requested). Legacy is built for agent independence, not control.

Q: What’s LOA mean?
A: LOA (Licensed-Only Agent) means the agency is paid your commission and then pays you. Independent means you’re paid directly by the carrier. Legacy lets most agents choose independent.


🟦 Section: Red Flags in the Industry

Q: I’ve been burned before by other agencies — how is this different?
A: Legacy was built by someone who saw those same problems: lock-ins, useless training, fluff culture, and upline ghosting. We flipped the model by focusing on ethical contracts, useful tools, and direct access to a real mentor.

Q: What if I don’t trust anyone in this industry anymore?
A: That’s understandable. The best way to move forward is with a clear agreement, honest expectations, and no long-term commitment — and that’s exactly how we do it at Legacy.


Q: I don’t want to join another “family”-style agency — is this professional?
A: Yes. Legacy is a professional sales organization, not a cult or “bro culture.” We value autonomy, real-world training, and treating agents like adults — not like followers.


Q: Do you have to go to conferences or events?
A: No. We don’t require — or even host — any live events, paid conferences, or in-person rallies. All our training and mentorship is done online or over the phone, at your pace.

Q: Can I attend events if I want to?
A: Sure. If there are public training summits hosted by carriers or national trainers, we’ll let you know — but nothing is mandatory or part of your success path.


🟦 Section: Getting Paid & Promoted

Q: How do I get paid as a Legacy agent?
A: You’re paid directly by the carrier. Once you submit and place a policy, the carrier deposits your commission into your bank account — no middleman, no delay.

Q: Who sets up my payment info with the carrier?
A: During onboarding, you’ll submit direct deposit details through our contracting system, and we’ll make sure it’s connected with each carrier.


Q: How fast do I get paid?
A: Some carriers pay within 24–48 hours of approval. Most pay weekly. It depends on how fast you submit clean applications.

Q: What’s a clean app?
A: A clean app is a fully completed, accurate application with no missing fields, signatures, or errors. We’ll show you how to do this from day one.


Q: Are there chargebacks?
A: Yes — like all insurance sales. If a client cancels early or doesn’t pay, the carrier may deduct part of your commission. We teach you how to avoid this with the right placements and follow-up.

Q: How do I avoid chargebacks?
A: Make sure the product fits the client, review banking and billing details clearly, and build strong client trust. We’ll help you do all of that.


Q: How do I increase my comp level?
A: Just write business consistently. We review production every few months and bump up your contract level based on volume — no politics, no gimmicks.

Q: Can my comp level ever go down?
A: No. Once you earn a higher comp level, you keep it — even if your volume dips temporarily.


Q: Do I have to be a manager or hit a “rank” to move up?
A: No titles or ranks are required. You don’t need to manage anyone or build a team to grow — just write business and we’ll move you up.


🟦 Section: Support, Training, and Daily Life

Q: Who do I contact if I need help?
A: You’ll be paired with a real mentor who answers your calls — not some call center or support ticket system. We also have optional agent chat threads and weekly check-ins.

Q: Can I reach out anytime?
A: Yes, within reason. We encourage agents to text, email, or book a call when they’re stuck — especially early on.


Q: What’s a typical day like for a Legacy agent?
A: Most agents call leads for 1–3 hours, hold 2–4 presentations a day, follow up with previous contacts, and submit business online. You choose your hours — full-time or part-time.

Q: What if I can’t book any appointments?
A: We’ll review your script, help you with lead strategy, and show you how to fill your calendar. You’ll never be left guessing.


Q: Will I have to cold call random numbers?
A: No. You’ll work warm leads — people who requested insurance info. No purchased phonebook data or cold lists.

Q: What’s a warm lead?
A: A warm lead is someone who filled out a form (online, mail, or Facebook) requesting life insurance info — not just someone “in the area.”


Q: Do I have to do door-knocking?
A: Nope. Most of our agents sell remotely over the phone. If you prefer local, face-to-face sales, that’s fine too — but it’s not required.


Q: What if I struggle with closing?
A: That’s normal at first. We’ll work with you on your presentation, tone, and objection handling — and even offer feedback sessions to practice.

Q: Do you have a script I can follow?
A: Yes — we provide proven scripts for Final Expense and Mortgage Protection, including recorded examples and adjustments for lead type.


Q: Is this better for introverts or extroverts?
A: Both can thrive. Introverts often excel at listening and building trust. Extroverts bring energy. What matters most is consistency and follow-through.


Q: Do I need prior sales experience?
A: Not at all. Many of our best agents came from non-sales jobs — nursing, construction, ministry, and education. We train you step-by-step.

Q: What if I’ve never talked to a client before?
A: We’ll guide you through your first few calls, give you scripts, and help you build confidence fast.


Q: Is there a team group chat or Slack channel?
A: We offer optional group chats for questions, support, and encouragement. No spam, no pressure, just a place to connect with other agents.


Q: What if I have another job — can I still do this?
A: Yes. Many agents start part-time and scale up. You can run leads on evenings, weekends, or during lunch breaks — whatever fits your schedule.

Q: How much time do I need to put in each week to see results?
A: Ideally 10–15 hours/week to start. If you’re focused and consistent, even that can produce real results quickly.

🟦 Section: Getting Started – Step by Step

Q: What’s the first step to join Legacy Agent?
A: Just click “Get Started” on our website and fill out the short form. We’ll send you your onboarding link where you can begin your carrier contracting.

Q: Do I need to talk to someone before joining?
A: Nope — but if you’d like to talk first, we’re happy to schedule a call. Otherwise, the online form is the fastest path to get started.


Q: How long does onboarding take?
A: Most agents complete onboarding and are ready to submit applications within 7–10 business days, depending on how quickly carriers process their paperwork.

Q: Do I have to wait for all carriers before I start selling?
A: No — as soon as you’re appointed with one or two carriers, you can begin writing business while the others are pending.


Q: What do I need to submit during onboarding?
A: Basic info like your license, E&O certificate, AML training, and a voided check for direct deposit. If you’re brand new, we’ll walk you through each item.

Q: What if I don’t have E&O yet?
A: No problem — we’ll give you a link to get discounted coverage as part of the process.


🟦 Section: Pre-Licensing Questions

Q: I’m not licensed yet. Can I still join?
A: Absolutely. We’ll send you our discounted pre-licensing course link and help you understand what’s required in your state.

Q: How long does it take to get licensed?
A: Most agents finish their course in 1–2 weeks, schedule the state exam, and are licensed within 2–4 weeks total.


Q: What does pre-licensing involve?
A: You’ll complete an online course, pass the practice tests, and take your state’s licensing exam at a testing center or online. We’ll help guide you every step of the way.

Q: Can I study on my own schedule?
A: Yes — the course is self-paced and works great for people with jobs, kids, or busy lives.


Q: How much does it cost to get licensed?
A: Pre-licensing typically runs $50–$100 with our discount, plus a state exam fee ($40–$70) and license application ($30–$100 depending on the state). It’s a small investment with big potential.


🟦 Section: Leads – What to Expect

Q: Do I have to buy leads to work at Legacy?
A: You’re not required to, but most agents use leads to grow faster. We help you find affordable, vetted vendors — no markups or internal upsells.

Q: Can I pick my own budget?
A: Yes — whether it’s $50 or $500/week, we’ll help you match your budget to the best lead type for your market and product focus.


Q: What kinds of leads do you recommend?
A: Most new agents start with Final Expense or Mortgage Protection leads (Facebook or direct mail). You can choose fresh, aged, call-in, or warm transfer — we’ll explain the pros and cons of each.

Q: Are leads exclusive?
A: Some are, some aren’t. We help you decide based on cost and intent level. You’ll also learn how to beat the competition even on shared leads with better scripts and speed.


Q: How many leads do I need each week?
A: It depends on your availability and skill. We recommend starting with at least 15–20 leads/week if you want 3–5 good appointments.


Q: What if I’ve bought leads before and got burned?
A: We understand. That’s why we don’t sell our own leads — we connect you to trusted vendors and teach you how to vet and work them profitably. We focus on return, not just volume.


Q: Does Legacy offer marketing help beyond just leads?
A: Yes — and that’s one of the things that sets us apart. While most agencies focus only on dialing leads, Legacy also teaches agents how to build organic marketing strategies through social media, local branding, and referral generation. Once contracted, you’ll get access to a dedicated Marketing page inside the agent portal with ready-to-use templates and training.

Q: Can I build my business without relying 100% on buying leads?
A: Absolutely. Many agents start with leads to get off the ground, then shift into warm referrals, personal branding, or local outreach using the methods we teach. We believe in empowering agents to build lasting, scalable businesses — not just chase the next lead drop.

🟦 Section: Objections, Fear & Mindset

Q: What if I don’t feel confident selling yet?
A: You’re not alone — that’s exactly why we offer scripts, presentation flow guides, recorded roleplays, and mentorship. Confidence comes from preparation.

Q: Will someone listen to my first calls or presentations?
A: Yes — we offer feedback sessions where you can roleplay or review your recordings and get real coaching.


Q: What if I freeze up on the phone?
A: That’s normal at first. Our script keeps it simple and conversational. Plus, we’ll help you reframe the call so it doesn’t feel like “sales.”


Q: What if I’m not a natural closer?
A: You don’t have to be. Most sales happen through listening, asking the right questions, and explaining coverage clearly. We’ll show you how to lead people to the right decision — no pushy tactics.


Q: What if I try this and fail?
A: Failing usually comes from guessing instead of following a system. We give you the tools and walk with you through your first few sales — but success ultimately comes down to consistent effort.


🟦 Section: Culture Fit – Who Is This For?

Q: Who does best at Legacy?
A: People who are coachable, consistent, and want to build something real. You don’t need to be a top closer or a natural-born salesperson — just someone willing to learn and put in the work.

Q: Do I need to be full-time to succeed?
A: Not at all. Many agents start part-time and grow from there. Consistency matters more than hours.


Q: Who is Legacy not a good fit for?
A: If you’re looking for get-rich-quick, hype-driven MLMs, or don’t want to work your own leads, Legacy probably isn’t the best fit. We’re here for real agents building a long-term business.

Q: Do I need to attend daily calls or stay “plugged in”?
A: No. You get access to training and mentorship, but your time is your own. There are no daily mandatory calls, huddles, or Zoom cults.


Q: Can I switch focus later (e.g., from Final Expense to IUL)?
A: Yes. You can start with one product and expand your focus as you grow. We’ll support your development into higher-level markets when you’re ready.

 

Americo Commission Statement Guide

Commission Statement Guide

This document is provided as an explanation of the fields contained on the Producer’s Commission Statement. Also, there is a detail of some general categories following the field definition. Not all fields are applicable to all agents.

 

1.        Agent Identification Information (Including agent code, name, and address)

2.        Policy Number: Policy number of the application being paid.

3.        Name/Desc: Insured’s Name or description of adjustments.

4.        Issue Age: Insured’s age as of policy effective date.

5.        Eff. Date: Issue effective date of the policy.

6.        Plan: Plan code for the type of policy written.

7.        Trdt: Transaction Date is the effective date of the commissionable event.

8.        Prdt: Process Date identifies the date on which the Premium and Commission Data was processed.

9.        Months: This is the premium months paid and/or accumulated months advanced.

10.   Du: Duration of the policy.

11.   Pro: Commission profile internal use.

12.   Lv: Commission hierarchy level

13.   Base Amount: This is the premium amount used to calculate the commission paid and /or advanced.

14.   Trx: Transaction code. The following items are most commonly displayed in this field:

o   AE-NA - As-earned Commission Paid

o   AJ - Adjustment Transaction (adjustment processed by home office)

o   IA-NA - Advance Commission Paid

o   AO-NA - Advance Offset-Advanced commissions previously paid on a policy

o   AR-TL - Advance Recoupment Due to Lapse-Advanced commissions recovered.

o   AR-BE - Advance Recoupment Due to reissue/change in New Business.

o   PI - Interest on beginning advance balance.

o   PE - Payment Deferred A credit or debit has occurred, usually to the deferred (reserve) account.

o   SV-TL - Chargeback Due to Lapse.

o   SV-TA - Chargeback Due to Full Surrender.

o   DE-PA - Chargeback Due to Death.

15.     Rate: Applicable Commission Rate.

16.     Split: Percentage split between agents (if applicable).

17.     Amt: Amount used for advance activity.

18.   Acct: this field displays an abbreviation of the account affected by this transaction : AD= Advance DE= Deferred (hold payment until future date)

19.     Primary Balance: This field displays the commission amount payable.

 

20.     If/How Commission pay as stated by one of the following:

o   Amount Paid To Agent Via EFT

o   Amount Paid To Agent Via Check

o   Commissions Being Held

o   Payable Amount Below Minimum

21.   Account Balances

o   Previous Balance: Ending balance last statement

o   Activity: Activity this statement period

o   Close Balance: Total of Previous Balance plus Activity less any disbursement

 

 

Additional Information

Within the commission statement the following breakdown of activity is shown with subtotals by writing agent(s):

·       Miscellaneous Account Activity

·       Advance Activity

·       First Year Earnings Activity

·       Renewal Earnings Activity

·       Override Activity

·       Chargeback Activity

Boost Your Sales with Exclusive, High-Quality Leads from Trusted Vendors

Boost Your Sales with Exclusive, High-Quality Leads from Trusted Vendors

In the competitive world of life insurance sales, having access to high-quality, exclusive leads can make all the difference in building a thriving business. At Legacy, we’ve partnered with three trusted lead vendors—StrongPoint Digital, CABoom Leads, and Agent Advantage—to ensure our agents have the tools to connect with ready-to-buy prospects and maximize their potential. Whether you're focused on Mortgage Protection, Indexed Universal Life (IUL) products, or other specialized markets, these lead providers offer tailored solutions to match your goals. Explore how these premium vendors can help you grow your sales pipeline and achieve success in today’s dynamic insurance industry.


  1. StrongPoint Digital

    Overview: StrongPoint Digital specializes in exclusive digital mortgage protection leads tailored for independent life insurance agents and agency owners. Their platform is designed with flexibility and scalability in mind, allowing agents to build and sustain their pipelines.

    Benefits to Agents:

    • Exclusive Leads: StrongPoint provides leads that are not shared with other agents, ensuring higher conversion rates and a better return on investment.
    • Flexible Subscription Plans: Agents can select weekly lead packs that fit their business goals and adjust as their needs evolve.
    • Targeted Geographies: The ability to choose primary and secondary states for lead generation allows agents to focus on specific markets.
    • Pause and Cancel Options: Agents can adapt their subscriptions based on business flow or budget constraints with minimal hassle.
    • Quick Turnaround: Leads are generated in real-time, keeping the sales pipeline consistently active.

  2. CABoom Leads

    Overview: CABoom Leads delivers real-time, exclusive leads with an emphasis on quick fulfillment and high-quality connections. They cater to agents in various markets, including Indexed Universal Life (IUL) products, offering an effective way to tap into niche markets.

    Benefits to Agents:

    • Rapid Fulfillment: Leads often start arriving within 24 hours, minimizing downtime and keeping agents engaged in sales activities.
    • High-Quality Prospects: CABoom uses SMS verification to ensure the accuracy of contact details and lead intent, reducing time wasted on invalid contacts.
    • Seamless Integration: Immediate text and email introductions between agents and prospects help build trust and encourage quick client engagement.
    • Recruitment Leads: For agencies looking to expand, CABoom offers recruiting leads for licensed life insurance agents, streamlining team-building efforts.
    • Diverse Lead Options: Agents can access a range of lead types, including Final Expense, Mortgage Protection and IUL prospects, allowing for tailored marketing strategies.

  3. Agent Advantage

    Overview: Agent Advantage focuses on providing high-quality, exclusive leads to life insurance agents, particularly those working with Indexed Universal Life (IUL) products. They are known for their commitment to delivering actionable, ready-to-buy prospects.

    Benefits to Agents:

    • Exclusivity: Leads are never resold, giving agents a competitive edge and higher engagement potential with clients.
    • Specialization in Final Expense, Mortgage Protection, and IUL Products: Agents focusing on FE, MP and IULs can benefit from leads prequalified for interest in these specific financial products.
    • Positive Reputation: Testimonials highlight the reliability and value of Agent Advantage leads, building confidence in their effectiveness.
    • Enhanced Profitability: Agents can spend less time filtering through unqualified prospects and more time closing deals, leading to increased efficiency and profitability.

    Why Join Legacy?

    As an agent with Legacy, you'll have access to vetted lead vendors like StrongPoint Digital, CABoom Leads, and Agent Advantage, ensuring that your investment in leads is aligned with your success. Legacy provides the tools, training, and mentorship to help agents maximize their potential with these premium lead sources. Whether you're just starting or looking to elevate your career, Legacy is committed to providing the support and resources you need to succeed. Join Legacy today and take the next step toward building a thriving insurance business!

Making a Real Difference in Your Career

Challenges Posed by Traditional Uplines

 

Empowering Solutions for Aspiring Agents

In the vast sea of IMOs, FMOs, BGAs, and GAs, often referred to as "uplines", there's a common trend that seems more self-serving than agent-focused. These organizations might be steering you into situations where: At Legacy Agent, we pride ourselves on being the beacon for agents seeking meaningful change. Our approach directly addresses the industry challenges by offering: 
  1. Contract Consolidation: You're nudged to bring all your contracts under their umbrella, all for the promise of accessing a specific program or resource.
  2. Inflexible Training Sessions: They lock you into attending group training sessions that rarely address your unique needs or contribute to your personal growth.
  3. Conditional Software Access: They offer you software tools, but with strings attached—leave, and you lose access.
  4. Biased Product Recommendations: There's a push for you to adopt certain products and partner with specific insurers that primarily benefit them, sidelining your and your clients' best interests.
  5. Lead Purchase Requirements: You find yourself compelled to buy leads regularly or make upfront payments just to tap into their lead generation program.
  6. Opaque Operations: There's a notable absence of transparency when it comes to their release policies, compensation structures, and the provision of genuinely useful advice or guidance.
  7. Vague Support Definitions: It's often unclear what support you'll actually receive and the goals they aim to achieve with you.
  8. Communication Blackouts: After you're onboarded with contracts, the once-responsive representative becomes elusive, leaving you in a support vacuum.
  1. Simplified Contractual Requirements: Gain full access to our rich portfolio of training, programs, and resources with just a single active contract.
  2. Flexible, On-Demand Training: We've meticulously crafted our training programs to be self-paced and accessible 24/7 across all devices, ensuring you receive step-by-step guidance, actionable insights, and the capability to train your downlines without any additional costs.
  3. Unconditional Software Access: The tools we provide are yours to keep, free of charge, with no strings attached—even if you decide to part ways with us.
  4. Thoughtful Company Selection: Our partnership criteria are stringent and centered around financial stability, competitive pricing, exemplary customer and agent support, and distinctive product offerings.
  5. Premier Lead Generation: Commitment to excellence extends to our lead generation strategy. We collaborate with top-tier vendors to ensure you have access to high-quality leads that can drive your business forward.
  6. Transparent and Insightful Guidance: From the moment you join us, expect nothing less than total transparency regarding our policies and commission structures, coupled with actionable, first-rate guidance designed to set you on the path to success.
  7. Responsive Support System: We understand the importance of timely assistance and boast rapid response rates to ensure you’re supported every step of the way.
 

Foresters: NOW! PlanRight Non Face-to-Face

Effective May 13: PlanRight on LiveApp and Issue Age Limit update
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Now! PlanRight Non Face-to-Face
Non Face-to-Face
Option for PlanRight
 
With more individuals working remotely during the COVID‑19 pandemic, effective May 13, 2020 Foresters Financial™ is offering a non face-to-face version of PlanRight through Apptical’s e‑app (LiveApp).

Get started with PlanRight on LiveApp today. Review the guide for details.
Download the Electronic Guide
Training Video
 
                How it works                
 
Step 1
 
Login to LiveApp and complete the application and related forms.
 
 
 
Step 2
 
Call Apptical with your client to complete the Personal Health interview (PHI).

Once you get the point-of-sale decision and the PHI is completed your client will receive an email to e‑sign the application, you will then receive an email to e‑sign the application.
 
 
 
Step 3
 
Your client will receive the signed application package. And Apptical will send all the paperwork to Foresters for processing.
 
 
PlanRight is now available on LiveApp in 43 states¹.
 
 
 
Issue Age Limit update
 
Due to COVID-19 Foresters will no longer be accepting applications for anyone over age 75 for PlanRight on both paper and Apptical LiveApp, until further notice.
 
 
 
For complete information
 
The PlanRight product page has been updated with the following:
 
 
LiveApp login and password information
LiveApp User Guide
E‑Signature User Guide
PlanRight Apptical e‑app FAQ
PHI Sample
 
Login to ezbiz
PlanRight questions?
Our Sales Desk is standing by at 866‑466‑7166, option 1
 
Or tap to call from your mobile phone

Foresters products and their riders may not be available or approved in all states and are subject to underwriting approval, limitations, contract terms and conditions, and state variations. Refer to the applicable Foresters Life Product Guide and the insurance contract for your state for these terms and conditions.

Certificates underwritten by The Independent Order of Foresters (The IOF), a fraternal benefit society.

¹ AK, AL, AR, AZ, CA, CO, CT, DC, FL, GA, HI, IA, ID, IL, IN, KS, KY, LA, MD, MI, MO, MS, MT, NC, NE, NH, NJ, NM, NV, OH, OK, OR, RI, SC, TN, TX, UT, VA, VT, WA, WI, WV, WY

For producer use only. Not for use with the public. 418704 US 05/20



Foresters Financial, Foresters, and Helping Is Who We Are are trade names and/or trade names and trademarks of The Independent Order of Foresters (a fraternal benefit society, 789 Don Mills Road, Toronto, Canada M3C 1T9) and its subsidiaries.

Foresters Financial | 789 Don Mills Rd. | Toronto | Ontario | M3C 1T9 | Canada

 

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Address

Legacy Agent, LLC
41000 Woodward Ave, East Ste #350
Bloomfield Hills, MI 48304
 

Talk to us

+1-888-479-9888
+1-248-461-3360
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