Michael
If you’ve been in the life insurance sales business for a while, then you’ve also worked direct mail leads. Whether they were final expense or mortgage protection you’ve ordered them be they “B” leads or fresh you tried and frustration was the result instead of closing.
You’ve heard the promises like, “Our leads are the best on the market…”, “Agents are making $100K + a year on our direct mail…”, or the best one “We absolutely can generate leads in your area…” only to find your returns are low, nobody is buying, or you get three or four leads in your area.
