Want to build trust online without sounding salesy?
Here are 10 post ideas you can start using today to connect with your audience and position yourself as a trusted advisor. These posts work especially well on Facebook or Instagram and are perfect for agents who want to attract interest without pitching. You don’t need to be a social media expert—just be consistent, authentic, and focus on value.
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1. Client Story Post
Just finished helping a young couple with their first policy. Their peace of mind? Worth everything.
Always anonymize or get permission.
2. “What If” Scenario
What if your paycheck stopped tomorrow? Would your family be okay?
Simple. Emotional. Effective.
3. “Did You Know?” Fact
Did you know some mortgage protection policies come with living benefits?
Teaches without pitching.
4. “This or That” Style Post
Final Expense vs. Life Insurance with Cash Value—what’s right for your family?
Invite interaction.
5. Behind the Scenes
Reviewing quotes tonight for a family with two kids and a tight budget. It’s not about money—it’s about protection.
Shows dedication.
6. Myth-Buster
“Life insurance is only for older people.” Nope. The younger you are, the cheaper it is.
Breaks down common objections.
7. Personal Reflection
Grateful today for a career that lets me protect families and sleep well at night.
Humanizes you.
8. Tip of the Week
Tip: When choosing a policy, ask whether it’s convertible—your future self will thank you.
Educates your audience.
9. Testimonial Share
“I didn’t know this kind of coverage existed. Now I feel secure.” – A recent client
Make it believable, not over-polished.
10. Poll or Question
Curious: Do you know how much coverage your employer actually provides?
Drives awareness and responses.
