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One of the most prevalent questions I receive from final expense agents is “…how do deal with lost sales opportunities and Free Looks cancelations.” Most of it is matching your prospect with the wrong carrier and the wrong product quoting too high a face amount with too high of a premium. It’s a simple answer…not so simple solution.

I know this answer sounds different from what you may have been taught “don’t leave money on the table” but, it’s just the opposite. After all, leaving without a completed life insurance application is leaving all the money on the table. The same is true for Free Look cancelations; what’s the point if the client cancels their policy after the first draft. It’s a waste of time for everyone.

While there is no exact magic number, a good quality mix of “A” rated carriers is best. We recommend contracting with about five life insurance carriers which will give you an opportunity to have a product available regardless of heath conditions.

While we have dozens of carriers available here are some of the things to look for when choosing your mix: