Life insurance is the primary product of choice working the 35-50 age group! There has been a evolution of life insurance products. Products such as single premium whole life, Indexed Universal Life (IUL) and newer "Living Benefits" available on both Term and Permanent life insurance.

Generation X and Generation Y also present tremendous upside potential to agents and advisers paying attention to their financial behavior, the overall economy, the stock market and all of the uncertainty. The X-Generation is potentially the first generation said to be worse off than their parents! These groups are also establishing themselves in the workforce, starting and raising families and buying first and second homes.

Many are even beginning to realize their own mortality as they lose grandparents and loved ones. College planning, adequate life insurance coverage and retirement savings are very popular topics among this demographic.

Generation X & Y has (literally) grown up watching technology change and improve to what it has become today. Most people in this generation do their initial research or compare things on the Internet before making purchases or major decisions. Believe it or not, most of them actually bring their mail inside from the mailbox to open and review it.

Permanent Life insurance is the primary product of choice for insurance agents working in this marketplace! Due to the evolution of single premium whole life, Indexed Universal Life (IUL) and newer "Living Benefits" available on both Term and Permanent insurance, insurance agents and advisers today are able to offer so much more than just "death insurance."

Tax-Free Retirement planning is becoming increasingly popular and is a topic that won't be going away anytime soon! This age group still has a very high percent without adequate life, disability and/or mortgage protection for their family, let alone a clear map for achieving financial independence.

Financial professionals that establish themselves with this group will also be ideally positioned to assist these same individuals and families down the road once they begin retiring. Legacy certainly recognizes these opportunities for our affiliated Partners. With us as your Partner, we'll show you how!