In talking with agents about leads the questions I am asked are all over the board. Questions such as “What are the returns I can expect,” “What is the closing ratio,” “What’s the cost,” and, believe or not, “How good are they?”

Any IMO, recruiter, upline manager who spits out an answer to these questions leaving you with the impression that their leads are the best around is lying to you. Let me explain taking on these questions one by one.

Regardless of the life insurance market you choose to work activity is the key to success. Meaning having people to talk too is what we all need, and the more the better. Understanding how lead campaigns work will maximize your income and reduce your expenses.

Those people that are generated from leads be they referrals, purchased, or both. They are generated through lead campaigns which include seminars, directmail, telemarketed, internet, pre-approach letters, and your skills at gaining referrals.

As the festive season wraps us in its warm embrace, it's a time of joy, reflection, and connection. For you, as independent agents under my mentorship, it's also a crucial period to gear up for the opportunities and challenges of the New Year. I want to share with you insights and strategies to ensure that you're not just stepping into the New Year, but leaping forward with purpose and confidence.

Embracing the Season with Intent

The holidays offer a unique blend of personal joy and professional opportunity. While it's important to immerse yourself in the festivities, connecting with family and recharging your batteries, this period also offers a chance to reflect on your professional journey. Use this time to think about what you've achieved and where you aim to go. Remember, every personal interaction during this season can also enrich your professional network.

Setting the Stage for January 2nd

As we bid farewell to the old year and welcome the new, it's crucial to have a plan in place. January 2nd marks not just a new day, but a new chapter. Here are some steps to ensure you're ready:

1. Reflect and Learn: Look back at the past year. What were your successes? Where did you face challenges? Learning from these experiences is key to growth.
2. Goal Setting: Set clear, achievable goals for yourself. These should be specific, measurable, and aligned with your long-term aspirations.
3. Enhance Your Skills: The quiet days of the holiday season are perfect for self-improvement. Whether it's learning new sales techniques or deepening your understanding of our products, use this time wisely.
4. Strategic Planning: Develop a plan for the first quarter. Who are your target clients? What strategies will you use to reach them? How will you differentiate yourself in the market?
5. Mental Preparedness: Approach the New Year with positivity and determination. Believe in your ability to succeed and maintain a mindset geared towards growth and learning.

The Importance of Life Insurance in Client Conversations

In the New Year, many of your clients will be more open to discussing their financial future. This is a prime opportunity to talk about the importance of life insurance. Your role is to help them understand how life insurance can be a key part of securing their family’s future.

Supporting You Every Step of the Way

As your mentor, I'm here to support you. This includes:

• Regular Check-ins: To discuss your progress, challenges, and successes.
• Resource Sharing: Providing you with the latest information, sales tools, and marketing strategies.
• Skill Development Sessions: Organizing workshops and webinars to hone your skills.

The Art of Building Relationships

Your success lies in the relationships you build. Every client interaction is an opportunity to establish trust and rapport. Always listen to your clients' needs and advise them with their best interest at heart.

Conclusion – Embarking on a Journey Together

As we enjoy the holiday season and gear up for the New Year, remember that you're not alone in this journey. I am here to guide, support, and celebrate your successes with you. Let’s use the holiday season as a launching pad for a prosperous year ahead.

I'm excited to see what you will achieve and how you will grow. Here’s to a festive season filled with happiness and a New Year filled with triumphs. Let's make this upcoming year a remarkable one for each of you, as independent agents of change and success.

Happy Holidays and a successful New Year to you all!

Consumers are no longer willing to settle for a product just because a life insurance professional says it's a good choice. Most customers these days aren't necessarily looking for products at all.

"Any customer can have a car painted any color that he wants, so long as it is black."

This famous quote by Henry Ford reveals his strategy for mass producing the Model T and launching the great industrial juggernaut of the early 20^th century. For almost 100 years, this attitude also defined the baseline strategy of most life insurance sales organizations.