Regardless of the life insurance market you choose to work activity is the key to success. Meaning having people to talk too is what we all need, and the more the better. Understanding how lead campaigns work will maximize your income and reduce your expenses.

Those people that are generated from leads be they referrals, purchased, or both. They are generated through lead campaigns which include seminars, directmail, telemarketed, internet, pre-approach letters, and your skills at gaining referrals.

My career in life insurance sales has undertaken different stages of growth that are independent and distinct from one another. It is a path I’ve seen other life producers take, who have been in the industry a long time, leading them to success. As we all are looking to succeed, taking a closer look at the path others have taken is worth discussing.